Why does Scent Marketing Work?

Scent Sells

Scent Marketing, with its subtler approach, is very unassuming and on a subconscious level, giving the customer an invisible key to the “driver’s seat”. Scent is the strongest of the five senses tied to memory and emotion. This gives scent marketing the perfect opportunity to attract customers by playing an essential role in transforming perceptions and creating an experience for maximum effect. It helps to explore more opportunities for business and helps to further push the essence of a company’s brand.

75%
of all emotions are triggered by our sense of smell
35%
more likely to remember something they smell
65%
of people were able to recall a scent after one year